Sales Event_plain-me

The Discount For The Sale Is Meant To Encourage People To Leave With Their Hands Full Of Shopping Bags.

Due To The Renovation Of The Dunan Store, A Sale Event Is Being Held With The Most Favorable Prices For Store Items. The Brand Wants To Invite Its Members To Help With The Relocation. The Main Visual Theme Of The Event Is “Hands Full Of Shopping Bags” Because The Sale Is All About Ensuring That People Leave With Their Hands Full Of Purchases! Yellow, The Most Commonly Used Color For Sales, Is Used To Enhance The Sense Of The Event. The Imagery On The Posters Depicts The Exterior Of The Store At The Time, Suggesting That Everyone Passing By The Store Must Leave With At Least One Bag Of Goods! The Discount Posters Feature Lively Characters Happily Carrying Branded Shopping Bags, Indicating That The Sale Will Bring Joy To Shoppers. The Discount Tags Also Feature The Same Cheerful Characters To Convey The Discount Information.

Before The Sale Event Officially Begins, Postcards With Information About The Sale Will Be Distributed At The Store To Remind Customers Of The Upcoming Event. Additionally, “Bring This Coupon And Enjoy Member Prices” Coupons Will Be Provided To Members To Share With Friends, Spreading The News Of The Discounts Through Members. During The Sale Event, “Bring This Card To Receive A Gift Upon Arrival” Opening Cards Will Be Sent To Consumers. These Cards Are Wallet-Sized For Convenience And Provide Information About The Opening Hours And Other Store Locations, Informing Customers That They Can Shop At Two Other Stores During The Renovation Period Of The Dunan Store.

2018 Physical Store Special Sale Event

特賣折扣就是優惠到讓人買到大包小包的離開

進行特賣活動是因為敦南門市要整修，因此門市商品提供了最優惠的價格，想邀請品牌的會員們一起來幫忙搬家，主視覺以「大包小包」為主題，特賣會必定是要讓人滿載而歸！用 Sale 最常使用的黃色作為主色系，加強優惠活動的感覺，形象海報背景用當時門市外觀的插圖，在店門口的人至少得帶走一包戰利品吧！折扣優惠海報使用肢體雀躍的人物插圖搭配滿滿的品牌購物袋插圖，表示優惠活動會讓人買得很開心，折扣吊牌上也使用同樣的雀躍人物告知優惠資訊。

在特賣活動正式開始前先在門市發放印有特賣會資訊的明信片，提醒消費者即將到來的優會活動，以及提供「憑券及享有會員價」的親友券讓會員可以送給好友，讓優惠消息透過會員散播出去。特賣會期間再發送「憑卡即可獲得一份來店禮」的開幕卡片給消費者，是可以放進錢包讓人方便攜帶的尺寸，體醒大家開幕時間以及其他門市的資訊，讓消費者知道在敦南門市整修期間，可以到另外兩間門市消費。

2018 實體門市特賣活動