Brand Card & In-store signage_plain-me

Brand Card

Upon entering a store, one must pass through the door. Therefore, the front side of the card uses an illustration of an opening door as the main image. On the back side of the card, you’ll find information about various stores in Taiwan at the time. Just like stepping through a door reveals the products inside the store, flipping the card to the back provides information about the stores.

品牌店卡

進入一家店必定會先經過它的門，因此卡片正面使用開門線搞作為主圖，卡片背面則是當時全台各門市的資訊，就像穿過門後即可看到店內的商品，卡片翻到背面即可獲得門市相關資訊。

In-store signage

Becoming a member and accumulating points to enjoy more benefits is akin to adding liquid into a container, signifying both joining and accruing. Hence, an illustration of pouring liquid into a container is used as the main visual.

Shopping guidelines for physical stores and the recruitment of store partners are both related to stores, so lines representing rooftops are used at the top of the screen.

門市立牌

加入會員成為品牌的一員與紅利累積點數享有更多優惠，加入與累積都有“加”的意思，因此使用往容器裡加入液體的插圖作為主要視覺。

實體門市的購物須知及徵門市夥伴，都是與門市相關的內容，因此在畫面上方使用代表屋頂的線條。