2019 Chinese New Year Marketing Campaign_plain-me

Rice should be packed in a rice bag

WantOne’s featured product – Sweet Rice Cake, as the name suggests, is a dessert made from rice. The common packaging method is a combination of a gift box and a carrying bag. However, WantOne aims to fulfill gifting needs in a more interesting and simple way. Thus, the compact rice bag was born. It is made of kraft paper, with a touch of the brand’s red color to create a hint of retro vibes. The lively actions of the three small characters representing the brand add a sense of fun.

米就應該裝在米袋裡

WantOne婉婉的主打商品——甜米糕，顧名思義就是用米做成的甜點，較常見的包裝方式是以禮盒加提袋的組合，WantOne婉婉想用更有趣又簡單的方式達到送禮需求，於是小巧的米袋就誕生了，選用牛皮紙搭配品牌色紅色營造一點復古感，搭配品牌人物三小人的活潑動作增添趣味感。